Today was an interesting today. I had absolutely no intention of doing anything other than working and hang out with my friend Jared.
We had decided to go to lunch and catch up a bit.

His friend Christian tagged along and we were at Subway eating and talking about the music business and viral videos and Twitter when Jared mentioned a commercial idea that he had talked of in the past.
The concept was simple and so in my excitement to film something and be creative I said, “Fuck it, let’s do it today!”

So the three of us loaded up into my truck, drove back to my house to grab my Canon t2i and headed back to the area where we ate lunch in Emeryville, CA and proceeded to shoot this commercial idea.
We brought along my friend Jared’s roommate, Mike, and our cast was complete.

The entire shoot took about an hour and a half and by the time we actually started shooting it was getting dark and overcast.
The very last shots we got in it actually started to rain.

Overall it was a fun shoot and I came home and edited together what you see below.
The whole thing took about 4 hours over the course of 12. It was a lot of fun and we think it came out pretty close to how we envisioned.

My friend Jared Schmit plays the Annoyed Guy, Mike Bishop plays the Passerby and Christian Olesen plays the Guy with No Pants.
The original idea was to pitch this to Levi’s for fun just to see if they would like it, but most of all we just did it to see if we could.
We did. Enjoy!